Yesler Inc., Projectline’s parent company welcomes two new board members as part of our worldwide expansion

We are proud to announce the addition of new board members Karla Horwitz and Heather Redman.

Our decision to add to our board was spurred in part by our recent rapid growth. Projectline has served clients in the U.K. since 2010 and as you may know, our sister brand, Yesler B2B, has opened new locations in Singapore and London to complement our Seattle HQ and our offices in Portland, Philadelphia, and Toronto. This strategic expansion means Yesler’s regional teams can deliver customized, full-service marketing support around the clock and across time zones.

While it’s true that these two new board members are experienced in guiding companies through transformative change, we also invited them to join us because they are visionary executives with wide-ranging business experience and a dedication to civic work that will help Yesler Inc. stay true to our mission no matter what direction we take.

With that in mind, we’d like to introduce you to our new board members.

Karla Horwitz, Founder and CEO of the Horwitz Group, is a financial and strategic-planning expert well-versed in acquiring, integrating, and growing organizations internationally. Horwitz served as CFO at PopCap Games, PlayFab, and others, and she ran the Pacific NW advisory practice of Arthur Andersen, which included clients such as VoiceStream. Horwitz has 25 years of experience helping consumer-web, high-tech, gaming, and media and entertainment companies solve financial and accounting issues. We look forward to drawing on her skills in planning and valuation analysis, strategic initiatives, and technology-focused financial management. Horwitz’s civic work and belief in fair and equitable business practices make her a great addition to the Yesler Inc. family.

Venture capitalist Heather Redman is Cofounder and Managing Partner of Flying Fish Partners. Redman has a background in law, intellectual property strategy, business development, corporate strategy, and finance. Her career highlights include heading product development and acquisition for Atom Entertainment and serving as General Counsel of Getty Images. Redman is an investor in Techstars, 9Mile Labs, Founders’ Co-op, and Alliance of Angels. Active in local and national policy and politics, she is also a Regent at Washington State University and has served on boards for businesses and nonprofits, including her position as Vice Chair of the Washington Technology Industry Association.

“Yesler Inc. is a great company with world-class values, and that’s what’s fueling its growth. I’m excited to be part of helping the team make an even bigger difference for Yesler’s clients, people, and communities,” said Redman.

We are excited to add creative, talented people to our board and to our new offices as we continue our quest to pair innovation with world-class marketing support. Reach out to the Projectline team if you’d like to learn more about our future-forward staffing and consulting services. Hit Yesler up if you’re interested in learning more about their B2B services, which range from martech support to creating content that sells.