Projectline’s July Consultant of the Month: Tova Soroka (She/Her)

Each month, one (and sometimes two!) of our incredible consultants is “chosen to” receive recognition because they truly embody our core values—Accountability, Partnership, Drive, Curiosity, and Transparency—with their clients and our consultant community. I get the honor of asking them a few fun questions beyond their daily work deliverables! Meet Tova Soroka, our July consultant of the month.

Q: What is the most dangerous thing you have ever done?
A: I would be tempted to say strap sharp objects to my extremities such as skis, crampons, or ice axes, and climb a mountain… But I look at those as calculated risks and personally would not define them as dangerous. I believe the most dangerous thing I’ve ever done is marry a mountain guide.

Q: What is your passion outside of work?
A: I’ve always loved to cook, but in recent years I’ve discovered a true love for baking. I believe I have perfected the chocolate chip cookie, that took almost three years to get just right, and now I’ve moved onto pastries.

Q: What’s your primary assignment all about?
A: Over the last year my primary assignment has continued to change and evolve. As a PM on my team I provide support in the development and delivery of internal and external facing digital platforms. A lot of my work has been focused around UX strategy, the development and launch of large internal digital tools, and project managing key campaigns.

Q: What is the # 1 thing that you like about Projectline?
A: It seems like so long ago that I had my first conversation with Jennifer on the phone about being a consultant and since then I have never looked back. Projectline was able to see past my “non-traditional” background and help me to grow and excel into a new and exciting career. Projectline is a community and not just an employer, and this is why I’ve loved working for them.

Q: Where do you like to volunteer your time or donate your extra cash? What organizations do you support?
A: In my previous career as an outdoor educator I spent time working for a company called Big City Mountaineers (BCM). Since I stopped working for them as a guide, I have run the 5Point Film Festival for the last few years in North Bend, WA to raise money and awareness for BCM. I hope that next year I will have the ability to volunteer as a mentor during one of the backpacking trips. I am also happy to speak with anyone who might be interested in this as well, as they are such an incredible organization

Q: In honor of your being Consultant of the Month, we would like to donate $250 in your name to the organization of your choice! Which organization would you like us to donate to?
A: In addition to doing fundraisers for BCM, I support the Access Fund. The Access Fund was founded in 1991. They work to protect public lands, preserve, and regulate climbing areas, help to restore climbing areas from impact and educate climbers and outdoor advocates. They have spent and will continue to spend countless hours lobbying in congress, signing petitions, and helping to preserve climbing areas. Currently they are working to save climbing areas on Mount Washington in the Snoqualmie Valley.


I’m personally impressed with the dedication our consultants have to their work, but also to the wider world. If you know someone like this, please tell them about Projectline and point them to our career page. We are always hiring!

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